April 8, 2009
Product Placement
I tracked down some people who work or used to work in the advertising industry.
This is what they had to say about advertising today.
Watch in HD at Vimeo
Download the QuickTime movie (1280×720, 320MB)
The audio interviews were recorded by The Anti-Advertising Agency.
antiadvertisingagency.com/category/projects/portable-sound-units
My workflow in creating ths animation was pretty unorthodox. Almost all of the character animation was recorded real-time with a custom setup involving Max/MSP and Animata. I created a patch in Max to control animation in Animata with the sound of the interviews. I also had some sliders and buttons to trigger things like blinking and arm movements. I used After Effects for compositing and for some additional animation.
Check out my tutorial to see the basic setup for connecting Max or PD to Animata.
[...] Cool piece by Matti Niiimäki [...]
Pingback by PSST! | PSST!3: A collaborative film series » Product Placement — April 8, 2009 @ 23:43
Now this is something! Loving the animation and idea!
How did you record the image from Animata? And how did you get the alpha channel? Or is there even one? Keying?
Comment by Ålari — April 14, 2009 @ 11:09
With a screen capture software. I had a green/blue/whatever background and then just keyed it out.
It’s a bit of a hassle, but works pretty well.
Comment by Månsteri — April 14, 2009 @ 16:00
[...] video was made by Matti Niinimäki using the audio from the Anti-Advertising Agency Portable Sound Unit project. The audio has been [...]
Pingback by The Anti-Advertising Agency » Product Placement video — April 14, 2009 @ 16:47
[...] 16, 2009 Rob Walker points out a great video mash-up, created by Matti Niinimäki, with audio repurposed from the Anti-Advertising Agency Portable Sound Unit [...]
Pingback by RAW-Law — April 16, 2009 @ 16:04
I love your Movie dude, so simple yet cuning with its’ own story line..tracking caracters from past comercials..this shit seal’s it self
Comment by I love your Movie — June 13, 2009 @ 20:48